SEO Expert

SEO Expert for your website If you own a business, you probably already heard about a SEO Expert , search engine optimization and its importance. Why is SEO such an essential aspect? How will ranking high help your brand? Can search engine optimization help to get ahead of the competition?  If yes, how can you […]

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January 11, 2020
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SEO Expert for your website

If you own a business, you probably already heard about a SEO Expert , search engine optimization and its importance. Why is SEO such an essential aspect? How will ranking high help your brand? Can search engine optimization help to get ahead of the competition? 

If yes, how can you pop up on Google search before them? Is it difficult to keep your position? How can you know about all the updates and changes? Whether you are looking to learn more or to transform your business, our agency is here to get you set. With this guide, we are helping you take your company to the next level.
seo expert

The Importance of SEO and SEO expert

In this article, we compare all the different aspects of SEO to bring you a clear picture. Firstly, let’s talk about the question on everyone’s mind. Is Search Engine Optimization really that great?

There are various reasons why it is important. There are endless brand success stories related to an SEO boost. And it’s time you join the circle! 

When talking about the importance of search engine optimization, we like to identify three key points.
business
Increasing Traffic: Firstly, a good SEO strategy will lead to an increase in traffic.

This is an aspect many new online businesses can struggle with. What is the best way to identify and attract new visitors?

How can you set your brand apart from the rest? How can you make sure your company is seen by the right people?

And while you have your unique selling point, it can easily get lost in the pool of the google searches.

A detailed SEO strategy can prevent this by putting you in the spotlight. By ranking higher, your web page will see an instant increase in visitors, helping you get ahead of the competition.

Increasing Trust

The next essential step is converting your new visitors. This is a task many brands aren’t sure how to start.

But with the right assistance, you won’t have to worry about conversion. Search engine optimization can help with this as well!

Appearing higher in ranking will not only attract more people, but will also instantly create a trusting connection.

Let’s take your own, personal example when browsing. As you scroll and swipe through different pages and companies, your confidence is likely to start decreasing.

Why would you settle for a company only appearing on the 10thpage? Especially when their competitors seem more recommended and trusted?

With our SEO service, your brand will belong to the latter group, giving your audience an instant reason to have confidence in your company.

Great sales

Increasing Sales: More sales is easily the biggest aim that is in the centre of every service we provide.

When search engine optimization is done right, you can be sure to see results.

An increase in sales will follow growth in traffic and trust. We like to look at the two like necessary pillars, holding the possibility for more revenue. While trust and traffic are both individually important, when they are balanced out and grow together, your sales will increase with them.

But with the right assistance, you won’t have to worry about conversion. Search engine optimization can help with this as well!

Appearing higher in ranking will not only attract more people, but will also instantly create a trusting connection.

Let’s take your own, personal example when browsing. As you scroll and swipe through different pages and companies, your confidence is likely to start decreasing.

Why would you settle for a company only appearing on the 10thpage? Especially when their competitors seem more recommended and trusted?

With our SEO service, your brand will belong to the latter group, giving your audience an instant reason to have confidence in your company.

Statistics That speak for themselves

You don’t have to just take our word for the importance of search engine optimization. With constantly increasing numbers, SEO strategies play a crucial part in today’s online shopping.

Did you know?

- 93% of online shopping experiences begin with a search engine.
 
- Organic links are still more popular than paid ads with getting 70% of all clicks. 

- 60% of users stick with and visit one of the 3 first recommendations 

- Over 80% of users prefer to the service or product online before making a purchase 

- When searching, 95% of people never make it past the first page. 

- Over 50% of web pages don’t have one single backlink, making them miss out on opportunities.
 
- Over 60% of brands consider SEO and growing their organic audience to be a marketing priority.

Become a SEO expert

On-Site vs. Off-Site SEO

Currently, we can define two main types of SEO, internal and external. On-site SEO is all to do with keyword frequency, content and web page’s quality.

This is considered more straight-forward than its off-site version, which combines various other elements.

seo expert

On the other hand, it is important not to forget about the power of off-site SEO.

Off-site SEO opts to improve your business from the outside with backlinks and social media techniques.

With a mix of direct and indirect solutions, both methods are essential. For the best results, we take every detail of search engine optimization into consideration.

This is considered more straight-forward than its off-site version, which combines various other elements.

What a SEO expert needs to know

Many different parts contribute to search engine optimization.

Some agencies prefer to focus only on a few aspects, but to get the best results, we opt for a clear overview. In this case, we can separate eight different elements:

On-Site SEO:
Firstly, Keywords play a super important role in SEO strategies. And we completely agree! Identifying the right keywords is the perfect first step.

It will carve the right direction and connect you with the perfect audience. And of course, it gives the initial step towards the process.

Another important element is Content. Even Google has confirmed that it is one of the top 3 factors of reaching higher rankings.

There are various different parts of content that come together in a great SEO strategy. For example, headlines, length and use of keywords.

When they are united, these factors will improve your online presence and ranking.

You might not think about it, but your Visual Management such as web designs and images are also super important.

How are they related to search engine optimization? They can improve the shopper experience and hold even more keywords. This, alongside the right content will land you higher on search pages.

Off-site SEO opts to improve your business from the outside with backlinks and social media techniques.

With a mix of direct and indirect solutions, both methods are essential. For the best results, we take every detail of search engine optimization into consideration.

This is considered more straight-forward than its off-site version, which combines various other elements.

Audits and off-page

off page

Last, but not least, are your web design and content fully done? Auditing will be the key to an improved strategy.

Rather than changing every aspect, auditing will help you identify and fix the existing issues. Once the issues are fixed, there will be plenty of space for improvements as well.

Backlinks come up in every conversation about SEO for a good reason. They can help search bots rank your website correctly to its content.

But for the most optimal results, we can’t miss checking the quality and relevancy of the third-party backlinks.

Popular and trustworthy sites will always be the best source for backlinks, which is why spending time on this aspect is so important.

We know, it can be tricky to manage everything at once. Luckily, our marketing experts have the perfect formulas to make your project easier.

seo expert

We all know that Social Media can hold instant growth. Next to its sales power, social media management will affect your rankings as well.

How is it all connected? It’s not just about helping your organic traffic and web pages’ ranking. Your optimized social media pages will have their own ranking.

This will help you pop up more often on every Google search related to your industry. When done right, it can also help you reach even more potential customers.

In the end, your Customers’ Experience can make or break a sale. Even if every technical detail is perfect on your site, a bad journey can scare away your shoppers.

To solve this, we always keep your consumers in mind with solutions that benefit them.

Outreach ties together all of these elements. With the right plan, your off-site optimization will reach better results than ever.
Rather than changing every aspect, auditing will help you identify and fix the existing issues. Once the issues are fixed, there will be plenty of space for improvements as well.

Backlinks come up in every conversation about SEO for a good reason. They can help search bots rank your website correctly to its content.

But for the most optimal results, we can’t miss checking the quality and relevancy of the third-party backlinks.

Popular and trustworthy sites will always be the best source for backlinks, which is why spending time on this aspect is so important.

We know, it can be tricky to manage everything at once. Luckily, our marketing experts have the perfect formulas to make your project easier.

A SEO expert finds the balance

social media

Many companies and agencies fall into the trap of using SEO the wrong way. What is the “wrong way”?

Viewing quantity over quality is often one of the biggest issues. Businesses who overdo this factor end up with spammy backlinks that search bots will pick up on. Besides, ignoring the users is also a frequent mistake.

You want to rank high, but you also need to provide an exceptional experience to keep customers engaged.

When companies miss out on this, they are slowly decreasing their own traffic and engagement.

In some cases, these problems can cause you more harm than good with serious website penalties.

The right SEO expert for your business

seo expert

So, let’s talk about that perfect balance. It can be defined in many ways...for us, it is a professional web design.

A clear and trustworthy online presence. Little details that represent what the company stands for. Enjoyable copy and stunning visuals.

In other words, a business that shows that it’s keeping up with the marketing trends, but also cares about its customers.

A company that can give the best possible consumer journey. A brand that manages its social outreach, but never overdoes it.

We believe that besides Google searches rewarding this approach, your shoppers will too.

These aspects are why working with a team can be life-changing for your business. Overall, SEO is a complex process. But with a detailed assistance, your website can fully benefit from it!

Viewing quantity over quality is often one of the biggest issues.

Businesses who overdo this factor end up with spammy backlinks that search bots will pick up on. Besides, ignoring the users is also a frequent mistake.

You want to rank high, but you also need to provide an exceptional experience to keep customers engaged.

When companies miss out on this, they are slowly decreasing their own traffic and engagement.

In some cases, these problems can cause you more harm than good with serious website penalties.

The balance which a SEO expert brings

social media

So, let’s talk about that perfect balance. It can be defined in many ways...for us, it is a professional web design.

A clear and trustworthy online presence. Little details that represent what the company stands for. Enjoyable copy and stunning visuals.

In other words, a business that shows that it’s keeping up with the marketing trends, but also cares about its customers.

A company that can give the best possible consumer journey. A brand that manages its social outreach, but never overdoes it.

We believe that besides Google searches rewarding this approach, your shoppers will too.

These aspects are why working with a team can be life-changing for your business. Overall, SEO is a complex process.

But with a detailed assistance, your website can fully benefit from it!

Take it to the next level

Search engine optimization can open new chapters in your brand’s book.

When done right, it affects both your existing and possible new audiences.

While the previous tips are helpful for someone just getting started, we can recommend an even better option for you!

How our SEO Expert can help

business

Looking for an international or Geneva SEO service? Our agency is here to help with an outstanding service to boost your ranking.

Consulting & Understanding

We believe that every good project starts with an understanding of the goal. To spare time, other agencies tend to use one, general formula to each brand without personalising services.

To offer the best experience, we go the other way. The way that ensures we go above and beyond your expectations.

How do we do this? With an in-depth consultation where we learn all about your brand, identity and aims.

During these chats, please feel free to share any details you think is important.

Notes on your audience, closest competitor and key products and services will help us customise the service.

We later tailor our knowledge and methods to your needs.

Because we know exactly what you are looking for, every step of our team will pave the way to great results.

This will guarantee the best base for a successful project.

Identifying & Analysing

identify

The process continues with an in-depth review of your existing content. Why is this such an essential part?

To skyrocket your existing ranking, it is important to find the current problems and space for improvement.

We take a look at your website’s content, its current ranking and use of keywords. Combining this with our first consultations, our team is set to know your business inside and out.

Don’t have a website yet? We are happy to help start-ups as well!

Having optimized content from the beginning will help your company instantly reach results.

In case of a new website, we put all our efforts into research to get your content perfect the first time.

Competitor analysis and finding the right keywords are all part of the plan.

At the end of the initial consultation, our team will have all the tools ready to ensure the best results.

The SEO expert edits & Creates

business

Without a doubt, this is the most important part of our service.

Once we have the details needed, our team of experts get to work.

From your home page copy to those little, yet incredibly important details, we will have everything under control.

To stay true to your identity, we only edit and add content that aligns with your existing brand voice.

Alongside the instantly noticeable changes, we also take care of the smallest details that help ranking.

Thinking of aspects such as alt descriptions for images, our SEO experts create cohesive changes granted to make a difference in your ranking.

While this project can take time (based on the individual business), the results are worth it.

Once our review and edits are finished, your website will be a new key to growth and reaching more and more people.

Looking Above & Beyond

seo expert

Off-site SEO also pays an important part in our strategy. This entails building your trustworthiness by looking outside your content and web design.

Although not as straight-forward as on-site SEO, improving your company’s footprint outside your own web page will increase your search rankings.

How do we do this? By taking care of your brand’s presence via a backlink strategy and digital marketing advice all tailored to your products and services.

But, instead of a “more is more” approach, we opt for quality over quantity. Your brand mentions, backlinks and collaborations matter, which is the reason why our agency only uses trustworthy sources.

A method that plays a huge part in how people perceive your company, off-site SEO will grant new opportunities. As a result, you will see more positive brand mentions, new visitors and a stronger community.

Advice from a SEO expert

search engine optimization

When it comes to search engine optimization, we present a mindset that stands out from the rest.

Alongside the general SEO audits, we offer constant improvements. Identifying new keywords and widening your reach are all available with our services.

Why do we opt for such as in-depth approach?

We value your business and take every aspect of search engine optimization into consideration to help it.

We close every project with an analysis. You will see every element of our collaboration from the starting point to what we’ve achieved together.

Instead of asking you to rely on us, we present the reached goals at the end of the project. Interested in the next step?

We are always open for long-term collaborations to help your website ranking even more!

The benefits of working with us

Our Work Ethic

seo expert

We always work thoroughly. Following this mindset, we provide a high attention to detail.

We understand the complexity of digital marketing and want to give the best customer experience.

The approach we follow ensures that we don’t miss out on any details.

Which, in the case of SEO is essential for the highest possible rankings. In the end, you just have to enjoy the results.

Outstanding Expertise

Our projects are completed with a wide range of expertise. We believe that for the best service, we need to be professionals in your field.

Thanks to our expert in Geneva and international team, you will have an assistant who knows your industry inside and out.

Do you have more than one business? On special requests, we can assign you a team of SEO experts for a long term cooperation.

Independent & Collaborative Teams

All digital marketing services should come with an amazing experience. Therefore, we work just the way you like it.

Many of our clients enjoy an “invisible” service. Staying in the background, our team provides solutions that never interfere with your plans or schedule.

And after the project is completed, the results will show our dedication. On the other hand, many of our clients prefer to participate.

Do you like collaborating and being a part of projects? We invite you to join and oversee the process!

Adaptative SEO Expert Service

seo expert

We know that search engine optimization is often mistaken for “dull” content that overlooks being reader friendly.

This can scare away companies from looking deeper into search engine optimization, but that shouldn’t be the case.

Which is why a big part of our projects is adapting to your existing brand presence.

Doing our research on your web page and social media ensures that we have a detailed understanding of your brand.

This, besides having a consultation with you helps us apply your existing identity to the project.

Are you going through a rebranding? No problem! We will take your new direction, web design and audience change in mind to provide the highest quality service.

Constant Availability

Our team tie all the aspects together with working on your terms. We understand that sometimes, you need to get things done quickly.

And other times, long term projects can benefit your brand the most.

Whether you’re working with tight deadlines or looking for an ongoing collaboration, our agency is here to help.

Thanks to our remote and in-house team, we can find a solution for any timeframe and project length.

Our SEO Expert Answers
You probably have a few questions about our services or SEO in general.

Our SEO expert is always happy to answer!

To help you get started, we featured some of the enquiries we receive the most often.
What is your SEO experience?
We have an amazing team of marketing and search engine optimization experts. We hope our past projects and results will also show you our expertise.
What brands do you work with?
From high fashion companies to educational sites, we welcome every niche. In the past, we’ve worked with consulting, luxury, hospitality and technology firms as well.

This versatility ensures we can adapt to your company’s values and market perfectly.
How do you know what’s the best strategy for me?
We only work with customised methods to provide striking results. Having a deep knowledge about your industry is the first step, followed by the experience and efficiency of our team.
Where are you based?
Our agency is based in Geneva, with a range of freelancers working remotely. Our SEO experts Geneva-based and international locations ensure we can work with any companies, both locally and overseas.
Do you offer different services?
Yes! The agency works with various experts ranging from social media services to copywriting. This variety ensures that you’ll have an unforgettable customer experience with us.
Do you monitor the progress?
The answer is yes, absolutely! When working on any project, our team likes to constantly follow up and track our achievements.
How will I see the results?
At the end of the project, the results will be clear. Next to experiencing the results in an increase of traffic and ranking, we also provide you with a list of all the goals achieved.
What is your SEO experience?
It’s why, despite our size, we go on workation once a year why we give interns and employees responsibility from day one why trust is given rather than earnt.  
What brands do you work with?
It’s why, despite our size, we go on workation once a year why we give interns and employees responsibility from day one why trust is given rather than earnt. We’ve built a work culture you want to be part of.
How do you know what’s the best strategy for me?
It’s why, despite our size, we go on workation once a year why we give interns and employees responsibility from day one why trust is given rather than earnt. We’ve built a work culture you want to be part of.
Why are your practices different from other agencies?
Our agency is professional and transparent with a modern approach. Instead of promises, we work closely with you to deliver the results you are looking for.

We are always to first to know about industry changes. Working with us, your business will always adapt to changes as well, especially during long term projects.
Not Sure Where To Start?
If you are just building your website and online presence, we’ve got your back.

We believe it’s never too late to take your industry by storm, and having a personalised SEO service is easily one of the best ways to start.
Enjoy Even More Exposure with our SEO Expert's experience
Search engine optimization is an amazing first step to elevate your business. What could be the next step?

We have the answer for you.

Alongside international and local Geneva SEO projects, we provide a variety of other services as well.

From web design to online advertising, our agency is your one-stop destination to your business’ success.

Haven’t found the answer you’re looking for? Please get in touch with us at [email protected]
The best package with our SEO Services
Digital marketing: Digital marketing is a service that goes hand-in-hand with search engine optimization.

With the right techniques, digital marketing can enhance your online presence even more.

Sourcing and creating photos, writing copy are all included in this service. Learn more about our digital marketing service [link to page].

.Web design: We not only offer brand new web designs and layouts for your web page, but can also help revive your existing page.

Whether you are looking for a minimal aesthetic or complex solutions, we happily take on any challenge. Learn more about our long term web design projects [link to page].

Online advertising: Just like digital and social media marketing, online advertising is a key to success as well.

While SEO will help your business’ organic ranking, our social media marketing service will help your brand get seen by even more people.
Get Ready For 2020 With Us and our seo Expert!

Online marketing is a constantly changing industry. Just the way it gives opportunities, its rapid changes can also take away possibilities. While running your own businesses, keeping up with the constant changes can become tricky. But of course, you should never miss out on any of the new features or get behind due to an unseen change. Make sure you are prepared and ready with a long term collaboration and get in touch with us at

seo expert

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