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Our Marketing Agency ’s Guide To Online Marketing Online marketing: while it is unfamiliar to some, others strive to be the best at it. Whichever group you belong to, you might be wondering…why is it so important and what is the future of digital marketing? We have the answer in a few simple points! In […]

January 22, 2020
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Our Marketing Agency ’s Guide To Online Marketing

Online marketing: while it is unfamiliar to some, others strive to be the best at it. Whichever group you belong to, you might be wondering...why is it so important and what is the future of digital marketing?

We have the answer in a few simple points! In this article, we cover all the details from understanding to mastering it.

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Online Marketing – The Basics

The Statistics Behind Social Media

Social media has taken the world by storm. In the last few years, marketing reached new heights purely with the help of social media.

This creates more awareness around it, with more people wanting to join and excel. How can we be so sure about its importance?

Let’s take pure data as an example. Currently, there are over 3.7 billion active social media users. People use social media for an average 2.5-3 hours every day. People are also more open to using new platforms.

83% of customers enjoy using platforms such as Instagram and Facebook. Moreover, 53% enjoy when a company is active on its social accounts. Millions of businesses have already caught up with this trend.

Just in 2019, brands have spent a total of $89 billion in social media ads. And these numbers are predicted to grow even higher!

The future statistics

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Luckily, digital marketing is here to stay. What does this mean for businesses? Endless opportunities!

Just like in our last paragraph, let’s look at data. The most popular platforms (such as Facebook and Instagram) have constantly growing numbers.

In five years, Instagram’s audience has grown from 130 million to over 1 billion active users.

Besides regular use, the new features of these platforms are also successful. For example, the number of Instagram stories’ daily users jumped from 150 million to 500 million in two years.

Alongside the two leading social media platforms, there are also new ones on the rise. Such as TikTok, which already has 500 million international, active users.

The power of SEO & Backlinks

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Many brands forget about them, although they play a huge role in successful marketing.

Your website and backlinks can be key to increased traffic! We often mention how important SEO is as without readability, your brand is less likely to get noticed.

Without a SEO and backlink strategy, you are missing out on higher ranking and thousands of potential customers. Similar to social media, these details also have a growing importance.

Google had 2.3 trillion searches in 2019, with the top five results accounting for over 67% of the clicks.

Even though we know their importance, it is still an area many businesses don’t think about. It might surprise you that over 50% of websites still don’t have a single backlink.

So, it’s time for businesses like yours to get ahead of the competition and discover all the segments of online marketing.

Email Marketing with a Marketing Agency

We like to refer to email campaigns as a tool that combines traditions with innovation.

While the idea behind it is a marketing classic, its new ways ensure outstanding results. For example, 49% of customers say they enjoy hearing updates from brands via emails.

They like personalized emails even more, which shows with a 50% higher opening rate than normal emails have.

How can you make the most of this, alongside all the other tools? Keep on reading!

The Sales Side
We can already see big opportunities, based on these details. Just imagine the millions of people who are on their phones right now and would be interested in your product or service.

Social media and online marketing give you the tool to build a connection with them and showcase your brand. And to be effective, it does it in 6 different ways:

Instant Connection

Online marketing has a special power like no other. It can create conversations and connections with your customers in seconds.

This is very useful as it can help you stand out from the rest. While your competitors are stuck behind, you can have advanced methods to get your shoppers' attention.

By using digital marketing, you can easily speak to your audience, ask their opinions and listen to their feedback.

Creative Solutions
Instead of pushy methods, online marketing can show a more “real” way of connecting. It has this special advantage with its creativity.

There are many different ways a brand can plan its online ad or campaign, but there are various aspects to consider.

One of the key elements is making it stand out. You wouldn’t want your service to get lost, right?

By using creativity in campaigns, your ads will make a strong first impression. Think engaging and unique images, videos and writing.

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Visible results with a Marketing Agency

Online marketing lets you track your results straight away. Instead of having to guess their success rate, the data will always speak for itself.

Online ads let you see the number of clicks, sales and engagements, which will be incredibly useful for your business. This aspect will also help you prepare for the next campaign and reach even better results!

New Opportunities
You can also discover new areas and customers to expand your business . And after the initial success, exploring is the perfect next step! This aspect also connects with our previous point. Based on the results of your campaigns, you can identify new shoppers within minutes and use the data to attract even more consumers.

Targeted Ads
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The most important question you might be wondering. How do we know you are talking to the right audience? It is essential that your content gets seen by the right people.

The answer is easy! Through targeted ads that speak directly to your audience. With the power of online ads, you can select optimal features (such as interests and location) about your shoppers to make your ads more successful.

This is a chance on-site advertising simply can’t guarantee.

Alongside other details, these five aspects are the most important for your business’ growth.

Overall, these steps will create the results you are waiting for. Are you ready to learn more about how to unlock this?
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Meet our Marketing Agency

We understand why online marketing is so important for your business. And after getting an overview, it’s time to chat about how you can tie it all together. With our selected services, your online presence is about to change for the better.
One of our most popular services is our custom social media planning.

To fit your goals, we offer consultations and detailed solutions designed by our experts. From sales campaigns to Instagram calendars, we are ready to take on any task.

We enjoy working together with our team members to provide exactly what you are looking for. Alongside target audiences and ad management, we can also take care of your copy and visual direction.

When choosing our social media service, you get an all-inclusive package with all the key elements to elevating your brand. What is our secret? Our expertise and understanding of the constantly changing industry.

We have uplifted brands in the past and are excited to help yours as well!

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January 11, 2020

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