Email Marketing that works
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Convert leads and create targeted campaigns to boost sales with a custom planning.
Highly engaging content
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Effective send-time optimization
The Real Email Marketing
What is Email Marketing?
So it started what is known today as one of the most effective marketing strategies of all time. If used correctly, it can significantly increase your revenue. And we do use this type of marketing in a proper manner.
Email marketing’s era isn’t over. It has just begun. With over 3 billions of users having an email, we can say that it’s more productive and efficient even than Social Media Marketing or SEO. Actually, it’s one of the few tools and ways that we have in order to build meaningful relationships with the potential customers.
While not being spam, but neither the message you desire to see, this marketing strategy is rather a way to build trust and a sense of community with your users.
As nobody wants to give their personal information nowadays, and if they do it is strictly for some purpose, the mail marketing, if used incorrectly, can make you lose all the profit. Not only that you could end up in the spam or junk folder, but your brand’s image could be damaged.
Keep in mind that this type of marketing isn’t about you at all, not even about your enterprise. It’s all about your customers and the way that they see your company.
In the case that you decide to follow this amazing rule, not only that your potential customers will open the mail sent from your email address, but they will read carefully and will be curious about all of your promotion. In other words, with the right words, you can keep them engaged.
With a 3,800% rate of conversion, this type of marketing is the most efficient. According to the studies, you get back 38$ for every $ that you spend. Isn’t this profitable? The email marketing campaigns should be your friends, not something that you avoid.
As this type of marketing is much more than making people aware that you’ve got a product for sale or you just launched a new type of service, you have to keep them engaged. In order to be the king of the email marketing campaigns, you have to understand the concepts it operates with.
Buolding New Relationships
First of all, it can help you create new relationships or strengthen the old ones, all of this through personalised emails.
Your online presence
This is partially because people rather buy from someone who they already know, partially because they know that you offer high-quality services.
This event creates a sense of belonging and it’s an important step in building trust.
Email Marketing Benefits
Maybe the most important fact is that your products and assets can be promoted through email marketing.
Last but not least, you can tease your customers, providing some valuable information that can help them succeed in life. All of this while implementing in their mind your business.
Considering all of the above, there is no better way to convince your potential customers that your business offers the best services or products, than the email marketing.
But let’s see the big picture. Firstly you have to create a campaign that slays. In other words, let’s act big, not daydream of all the opportunities that you could have with a successful campaign.
As every email address receives on average over 100 mails a day, you have to be careful with your strategy. Or you could end up in unobserved or in the spam folder. And that is the worst case.
So how you don’t end up there? With our help. We will create the most awesome email campaign, that both the bots and the customer won’t be able to ignore.
Personalised avatars for email marketing
Database Creation for email marketing
Use every resource you might have. For example, you can create a “subscribe” option on your website. Every subscribed user is important and needs to be treated with respect.
Moreover, they are closer to buying your product than any of the people you might get from a paid database. This way, you will see that your list will naturally grow.
Or the one that invites your audience to events? Maybe there are some blog posts that are worth reading and you want to share them with your users.
Whatever might be the answer, you have to decide which is the best for your subscribers.
How often will you be sending emails to your target audience?
All about building the database for email marketing
Or you could offer them something exclusive, that makes the sense of belonging even stronger.
But that’s why we are here, to help you build the best community.
Moreover, you have to make the offer easy to be accessed.
Remember that you have to offer something useful, relevant to your business.
Overview of Performance Management
You should also have in mind to persuade the users to go ahead and buy your paid offer. If you offered them something for free, and they are impressed, they will definitely buy the paid product or service. This method is used by many big companies, such as SEMRush.
They offer a free 14 days trial and after that, if you are happy with their service, you have to buy it.
Each visitor and subscriber is in a phase of the buyer’s journey. You have to make personalised offers for each stage and be careful not to mix them.
Some might have just heard of your company, while others know it well.
Finally, the last step is to create a confirmation mail. Though it may not seem the best solution possible, it is.
It brings the users right where you wanted them. This way, you make sure that they have at least the minimum interest in your product and that the provided email address is not a fake one.
All that you have to do is to make sure that the whole process functions. This way, your business will look professional and your users will be happy.
Professional Integrity and Personal Responsibility
Moreover, the time at which you send the mail is also crucial. Below we will discuss each aspect and how it can impact your strategy.
The images that you use should be optimised for mobile, desktop and tablet. As more and more people open their emails from mobile devices, you should keep that in mind.
Moreover, you should have a call to action section, which must be unique and catchy. This is in order to not make the users bored with reading all the information or bother them search for where to call your company for the product / service you’re offering.
The email should also be personalised. Every time that an user opens an email, they should feel like they are talking to a friend or colleague from work. So you shouldn’t be very formal, but neither too informal.
A subject line is what appears in the email after the name of the sender. Make it concise. It should also be a representation, summary, of the body of the mail.
Moreover, it should never be deceiving because, even if the target person opens your email, they will be very disappointed if they found out that it isn’t what they expected. The twist of user’s expectations should happen very rarely, almost never.
It is a dangerous tool if the cards aren’t played right.
Why do you need our help?
Finding the inactive users
If they aren’t interested anymore, then they are just wasting your time. And you don’t want that, do you? Wouldn’t you rather spend your time and put all the effort into someone who wants your product?
For example, Facebook has a special screen for the ones that quit, asking them the reasons for which they deactivate or delete their accounts.
Facebook also shows them that their friends will be missing them if they deactivate. Another good example is Scribd, which, if you are a new user, offers you another free 60 days of trial if you want to quit.
The perfect email marketing campaign
1. Whitelists – You can ask your subscriber to include you in their white list, by saving your address. Moreover, you can send the instructions on how to do that in the welcome mail or in a separate one.
2. We don’t use trigger words, like “buy now”, “click here”, which annoy both the user and are detected by Internet Service Providers, which will automatically label down your mail as spam.
3. Moreover, we only use reliable mail providers. As your mail says a lot about your reputation, it is recommended that you use big brands, like Gmail or Yahoo!.
4. Confirmation is an important step as well. After subscribing to your list, you should, as we’ve already said, ask for a confirmation. This way you will make sure that they are interested in what you have to say.
Now that you’ve sent your mails, it’s time to see what worked and what didn’t work. In order to do so, you have to ask some questions:
1- What is the number of sent emails?
2- Out of these, how many have been delivered?
3- How many people have closed the email right after opening it? (This is the bounce rate)
4- What is the clickthrough rate?
5- Are there people that have subscribed? How many?
Why not reward them by sending them an email everytime that a new product is launched? Rather than letting them find the new promotions, services or products on your website, which is time-wasting, you could email them everytime this happens.
Not only it saves them a lot of time, they will be grateful for that. And a grateful person is a great buyer.
Even though there are many rules that need to be respected, you should consider this as the most crucial one: your recipients are humans. Treat them so. In other words, treat them with respect and don’t try to take their money.
Therefore, as your list has subscribed to your newsletter for a reason, you must keep that reason alive. Don’t break anyone’s expectations and treat them as if they were your friends.
Because, in the end, it’s all about human relationships and how greatly we can understand each other. If you are able to make a great relationship with each of your subscribers, then your marketing campaign will rock.
They have lots of free resources. Even if they place paid ads, they don’t force you to get the paid version. The app only presents the benefits of being a PRO member and then it lets you decide.
That’s exactly what you should do with your users. Let them think that they can decide. All of this while gently pointing out at them the benefits of your products or services.
You have to get this message at them in a subliminal manner, so that they will not feel forced or manipulated.
Email Marketing Strategy that works
You can either add a greeting or the recipent’s name. This way they will feel like they are being talked to by a real person. In other words, you should customize every user’s experience.
If it’s relevant to your email, you can add a location, too. But be careful to be accurate!
Always send email customized by the age. Old and young people have different interests. That’s why some young people might not be attracted to your offer, which targets mainly the old ones or viceversa.
Maybe one of the most important parts, you should finish the content with a human signature. This way, like we’ve just said above, people will feel like they are talking to a person, not a robot.
The last part, but just as important, is that you should add a CTA ( click to action ) part, somewhere in the email where it is accessible for the reader and also relevant.
Don’t introduce this part right before the product, or it may seem that you just want your user’s money!
The steps to follow in email marketing campaigns
Practically, it means that your customers will only get the emails that they want and requested. No more spam for them! So what should you do in order to be seen by your potential customers?
With this law that passed back in 2003, it is becoming harder and harder for marketers not to end in the spam folder. But don’t worry, our agency has the methods to help you be seen.
However, how can you make sure that your mails comply to this law?
By including your mail address and business’ name you will respect the rule number 1.
The unsubscribe button must be visible somewhere in the mail, but in a visible place. Always use a real email address. In the end, the subject should mirror the content’s body.
As you spent lots of time creating the perfect email, we know that you really don’t want it to end in the junk or spam folder. Why not?
1. All of your emails will get ignored. Let’s be sincere: nobody looks at the spam emails, unless he or she wants to delete all of them
2. No return on investment
3. Your brand will not get noticed at all.
4. Finally, you can’t measure your campaign’s success
List segmentation in your email marketing strategy
Humans loved personalised experiences. It makes them feel, afterall, persons and it amplifies their sense of belonging. So adjust your types of emails to every person. The more segmentation in your list, the more trust will be attributed to your company and the unsubscribe rate will drop. You really don’t have to worry about the unsubscribe rate, as long as it is in a normal parameter. People will always change their habits and interests. Therefore, what interested them once might not interest them nowadays. The trick here is that you have to find the people who are interested in what you’re selling.
How to segmentate your email marketing list
1. Where are they located?
2. How old are they?
3. What are their interests
4. What hobbies do they have?
5. Which languages do they speak?
6. Is their job important to them?
7. Have they engaged with your brand before?
However you can segment your list how you wish. The only thing that you have to keep in mind is that you should be as specific as possible.
Now you know how to this important part of the strategy. Congrats! So what’s next?
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